Cru Cup: Race & Revelry
Location: Viceroy Snowmass
Cost: $95 and up
The Cru Cup is a two-day celebration of alpine competition and global cuisine, bringing together sport, flavor, and community in Snowmass. The weekend begins with an international welcome reception featuring beers, ciders, and bites from Aspen’s leading kitchens, followed by the Cru Cup Ski Race in partnership with Aspen Valley Ski Club. The event culminates in a Sip & Sample dinner reception, where acclaimed chefs present globally inspired tasting stations paired with exceptional wines—an elevated finale from first tracks to final toasts.
Schedule:
Thursday, April 2 | Welcome Evening
6:00–8:30 PM | Welcome Reception located at Toro
- Global beers & ciders from around the world
- International street-food–style bites from celebrated local restaurants
Friday, April 3 | Competition & Culinary Showcase
Morning | Ski Race
9:00–10:00 AM | Warm-Up & Practice
10:00 AM–12:00 PM | Cru Cup Team Ski Races
12:00 PM | Lunch at The Cabin
Afternoon | Après
4:00–5:00 PM | Après Ski – Lift Line Tavern
Evening | Sip & Sample + Awards Dinner
6:00 PM | Welcome
6:30–9:00 PM | Sip & Sample Dinner Reception – Grand Salon
- Global inspired tasting stations featuring chefs and AsOne Cru wines
- Walk-around culinary experience inspired by flavors from around the world
Tickets:
Opening Ceremonies Pass
$95 | Limited to 100 guests
Kick off the Cru Cup in true international style. This pass grants access to Thursday night’s Welcome Reception featuring beers and ciders from around the world, live local talent, and globally inspired bites from Aspen’s most celebrated kitchens. A high-energy opening night that sets the tone for the weekend ahead.
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World Stage Culinary Pass
$125 | Limited to 100 guests
An evening dedicated to global flavors and exceptional wines from AsOne Cru. This ticket includes admission to Friday night’s International Food and Wine themed Chef Dinner Reception, where acclaimed guest chefs host tasting stations inspired by cuisines from around the world. A walk-around culinary experience designed for discovery, conversation, and celebration.
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Cru Cup All-Access Pass
$195 | Best Value
Experience the full Cru Cup journey. The All-Access Pass includes both the Thursday Welcome Reception and Friday’s International Chef Dinner, offering seamless progression from opening ceremonies to the grand culinary finale. Perfect for guests who want to immerse themselves fully in the weekend’s competition, cuisine, and community.
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Cru Cup Team Entry
$600 | Up to 3 Participants + 1 Chef
Enter the competition and the celebration. This team package includes ski race entry for up to three participants, plus one chef, with access to all Friday events including the race, lunch at The Cabin, après ski at Lift Line Tavern, and the evening Sip & Sample Chef Dinner. Designed for teams ready to compete, connect, and celebrate together.
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