Privacy Notice for Californians

First and last name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address.

A name, address, telephone number, credit card number, debit card number, or any other financial information.

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.

Physical location or movements.

Audio, electronic, visual, thermal, olfactory, or similar information.

Profile reflecting a person's preferences, behavior, and attitudes.

1. To present, operate or improve the Site and Services, including analysis of Site activity;
2. To inform you about Services and products available from Viceroy Hotel Group;
3. To fulfill the services, reservations and transactions that you request from us, including facilitating your requests to plan and purchase hotel accommodations or other travel services and to reserve dining, lounge and spa services;
4. To authorize access to our Sites and Services;
5. To validate your identity or verify communications from you;
6. To offer and administer programs;
7. To customize or tailor your experience of the Services;
8. To manage, store and enhance guest data and preferences;
9. To communicate about, and administer your participation in, special programs, surveys, contests, online campaigns, online programs, sweepstakes, prize draws and other offers or promotions, and to deliver pertinent emails;
10. To enroll you in, facilitate the administration of, and coordinate offers and activities relating to, guest loyalty programs, including the DISCOVERY program;
11. For marketing purposes, including but not limited to, facilitating interest-based advertising, creating traveler profiles, creating custom audiences to target online and mobile advertising, sending integrated marketing messages across channels and devices, personalizing email marketing that we send to you, sending you other promotional materials, and notifying you about special promotions, offers, events or opportunities that may be of interest to you;
12. To improve our customer service, conduct customer satisfaction, market research, and quality assurance review;
13. To respond to and support users regarding their use of the Sites and Services;
14. To process applications for employment that you submit;
15. To administer general recordkeeping;
16. To comply with all applicable legal requirements;
17. To investigate possible fraud or other violations of our Terms of Use or this Privacy Policy and/or attempts to harm our Users;
18. For any other purpose that is disclosed to you at the point of collection of the personal information, for any purpose for which you provide your prior consent, or for any other lawful purpose.

1. To present, operate or improve the Site and Services, including analysis of Site activity;
2. To inform you about Services and products available from Viceroy Hotel Group;
3. To fulfill the services, reservations and transactions that you request from us, including facilitating your requests to plan and purchase hotel accommodations or other travel services and to reserve dining, lounge and spa services;
4. To authorize access to our Sites and Services;
5. To validate your identity or verify communications from you;
6. To offer and administer programs;
7. To customize or tailor your experience of the Services;
8. To manage, store and enhance guest data and preferences;
9. To communicate about, and administer your participation in, special programs, surveys, contests, online campaigns, online programs, sweepstakes, prize draws and other offers or promotions, and to deliver pertinent emails;
10. To enroll you in, facilitate the administration of, and coordinate offers and activities relating to, guest loyalty programs, including the DISCOVERY program;
11. For marketing purposes, including but not limited to, facilitating interest-based advertising, creating traveler profiles, creating custom audiences to target online and mobile advertising, sending integrated marketing messages across channels and devices, personalizing email marketing that we send to you, sending you other promotional materials, and notifying you about special promotions, offers, events or opportunities that may be of interest to you;
12. To improve our customer service, conduct customer satisfaction, market research, and quality assurance reviews.
13. To respond to and support users regarding their use of the Sites and Services;
14. To process applications for employment that you submit;
15. To administer general recordkeeping;
16. To comply with all applicable legal requirements;
17. To investigate possible fraud or other violations of our Terms of Use or this Privacy Policy and/or attempts to harm our Users;
18. For any other purpose that is disclosed to you at the point of collection of the personal information, for any purpose for which you provide your prior consent, or for any other lawful purpose.

1. To fulfill the services, reservations and transactions that you request from us, including facilitating your requests to plan and purchase hotel accommodations or other travel services and to reserve dining, lounge and spa services;
2. To authorize access to our Sites and Services;
3. To validate your identity or verify communications from you;
4. To offer and administer programs;
5. To enroll you in, facilitate the administration of, and coordinate offers and activities relating to, guest loyalty programs, including the DISCOVERY program;
6. To improve our customer service, conduct customer satisfaction, market research, and quality assurance reviews;
7. To administer general recordkeeping;
8. To comply with all applicable legal requirements;
9. To investigate possible fraud or other violations of our Terms of Use or this Privacy Policy and/or attempts to harm our Users.

1. To authorize access to our Sites and Services;
2. To provide you with Services;
3. To offer and administer programs;
4. To administer content, promotion, survey or other Site features;
5. To improve our customer service;
6. To respond to and support users regarding their use of the Sites and Services.

1. To administer content, promotion, survey or other Site features;
2. To improve our customer service.

1. To present, operate or improve the Site and Services, including analysis of Site activity;
2. To inform you about Services and products available from Viceroy Hotel Group;
3. To fulfill the services, reservations and transactions that you request from us, including facilitating your requests to plan and purchase hotel accommodations or other travel services and to reserve dining, lounge and spa services;
4. To authorize access to our Sites and Services;
5. To validate your identity or verify communications from you;
6. To offer and administer programs;
7. To customize or tailor your experience of the Services;
8. To manage, store and enhance guest data and preferences;
9. To communicate about, and administer your participation in, special programs, surveys, contests, online campaigns, online programs, sweepstakes, prize draws and other offers or promotions, and to deliver pertinent emails;
10. To enroll you in, facilitate the administration of, and coordinate offers and activities relating to, guest loyalty programs, including the DISCOVERY program;
11. For marketing purposes, including but not limited to, facilitating interest-based advertising, creating traveler profiles, creating custom audiences to target online and mobile advertising, sending integrated marketing messages across channels and devices, personalizing email marketing that we send to you, sending you other promotional materials, and notifying you about special promotions, offers, events or opportunities that may be of interest to you;
12. To improve our customer service, conduct customer satisfaction, market research, and quality assurance reviews;
13. To respond to and support users regarding their use of the Sites and Services.