Web beacons and pixel tags are another technology that we and our service providers use in conjunction with the Services and in certain ads and emails from us. Web beacons are bits of programming code embedded into pages on websites, emails, and ads that notify us (and the service providers we work with) when you view or click on those web pages, emails or ads.
Cookies, pixel tags, web beacons, and other tracking technologies may, among other things, help to speed navigation through our Services, keep track of information so that you do not have to re-enter it each time you visit, store your preferences, and help us and third parties to provide you with customized content, including advertisements and other offers that are tailored to your apparent interests. These technologies also help us and third parties to authenticate users, measure the usage of pages on the website and apps, make content more accessible, track responses to ads, email campaigns and other content, determine your ability to receive HTML email so that we know the appropriate format for you to receive email, determine how many users open emails, compile data on email and other marketing campaigns, track conversions, record difficulties you experience with the Services, see overall patterns of usage of the Services, perform website and advertising analytics, and enable social media functions. These technologies also are used by us and by third parties, such as advertising networks and ad servers, for the purpose of managing, targeting and serving advertisements, creating audiences for interest-based advertising, and for market research analysis on our Services.
We, our service providers, and other third parties also may use these tracking technologies to collect and maintain aggregated data (such as the number of visitors) to help us monitor and improve Services and user experience as well as for marketing purposes. We, our service providers and other third parties may analyze the information derived from cookies and other tracking technologies and match this information with data provided by you or another party, including without limitation by using hashing technologies.