Cookie Policy

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Last Updated: January 12, 2023

By visiting the websites managed by Viceroy Hotel Management, LLC and its subsidiaries and affiliates (“Viceroy Hotel Group” or “us” or “we”), including (the “Sites"), you consent to the use of cookies in accordance with this Cookie Policy.

What is a cookie?

Cookies are small text files that many websites automatically download to a user's computer or other device when they browse online. Cookies are primarily used to collect standard Internet log information and visitor behavior data. This information is typically used to track visitor use of a website, improve the functionality of the website and to compile statistical reports on website activity.

Cookies are useful because they allow a website to recognize a user’s device. Cookies allow you to navigate between pages efficiently, remember preferences and generally improve the user experience for you. They can also be used to tailor advertising to your interests through tracking your browsing across websites.

Session cookies are deleted automatically when you close your browser and persistent cookies remain on your device after the browser is closed (for example to remember your user preferences when you return to the website).

What types of cookies will these Sites use and for what purposes?

Strictly necessary cookies. These cookies are essential in order to enable you to move around the Sites and use their features. Without these cookies, services you have asked for (such as navigating between pages) cannot be provided.

Performance / analytics cookies. We make use of analytics cookies to analyze how our visitors use our Sites and to monitor our Sites’ performance. This allows us to provide a high-quality experience by customizing our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or Site services that we think will be of interest to you based on your usage of the Sites. The information collected by these cookies is not associated with the personal information you manually provide to us when you use the Sites (such as name and contact information).

Website functionality cookies. We make use of cookies to provide you with certain functionality. For example, to remember choices you make (such as your user name, language or the region you are in), or to recognize the platform from which you access the Sites, and to provide enhanced and more personal features. These cookies are not used to track your browsing on other sites.

Targeted advertising cookies. Targeted advertising cookies (or targeting cookies) collect information about the browsing habits associated with your device and are used to make advertising more relevant to you and your interests. They are also used by services provided by third parties on these Sites, such as ‘Like’ or ‘Share’ buttons in addition to providing the requested functionality. Third parties provide these services in return for recognizing that you (or more accurately your device has) have visited a certain website. These third parties put down advertising cookies both when you visit our Sites and when you use their services and navigate away from our Sites.

Can a Site user block cookies?

The third party listed may provide an opt-out tool. Note that disabling cookies may in some instances impact the functionality of the Site.

The following websites provide useful information about cookies, and may permit you to control the use of cookies by certain third parties:

Like most websites, we use Google Analytics to collect and process certain website usage data. To learn more about Google Analytics and how to opt out of personalized ads from Google, see:

Note that, when you opt out of personalized advertising, you may continue to see online advertising on the Sites and/or our ads on other websites and online services.

Which specific cookies do we use?

For information about specific cookies and similar technologies we use or to opt-out of "selling" or "sharing" personal information (as defined by applicable law) in connection with cookies and similar technologies, please use the "Do Not Sell or Share My Personal" link on our website homepage.

Changes to the Cookie Policy

We may update this Cookie Policy and we encourage you to review this Cookie Policy from time to time to stay informed of how we are using cookies. The revised version will be effective when it is posted and apply to personal information received after that date. If we make any material changes, we will provide notice of such changes on the pertinent Site for a reasonable period of time.