Your Future Looks Bright

Oh, hello there. We’re glad your urban adventures brought you past Hotel Zetta. Now that you’ve got us on your mobile, let’s make a little magic together by exploring an immersive Zetta experience you can take with you everywhere. Start by opening our curated Spotify playlist to get into the vibe. Engage with virtual tours of the hotel, during which you’ll get up-close with our repurposed art collection. We’ll even show you some of our favorite outdoor destinations around the city. We enjoy being your guide, and we’d love to have you as a guest. Scroll down to check out our current hotel offers and experience Zetta first-hand. Also, be sure to check back here monthly for new tours, fresh topics, and other highlights.

The door is open to a creative hot spot and cultural launch pad, calling to those that want to be connected and make new discoveries. We’re here for savvy travelers, culture seekers, colorful dreamers, and anyone seeking an inspiring retreat. 

You’ll feel the vibrancy and will appreciate the sense of play, which shines through in our collection of repurposed artwork and the giant P’linko game in the lobby. Join us and stand out in the cutting-edge neighborhood of SoMa.

Sounds of Hotel Zetta Spotify Playlist

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Take a 360 Tour


Hotel Zetta's art installations range from vibrant graffiti murals to recycled and reused fixtures, all of which can be seen below your feet, above your head, and out your window. When you're here, take a moment and look around - San Francisco art surrounds you.

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Things to Do

The Bay Area has it all: the inspiring hustle of one of the most dynamic cities in the world, and some of the most beautiful natural scenery on the planet. Take advantage of the miles of trails surrounding you and explore San Francisco like a local with one of these epic hiking excursions. We promise you won’t be disappointed as you rack up the likes on your photos.

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Offers & Deals

Mobile-Only Union Square Hotel Deal

Special Offers

Book your next San Francisco stay through a mobile device and receive up to 15% off our Best Available Rate at Hotel Zetta.

SF Weekend Warriors - Up to 10% & More

Special Offers

Enjoy a weekend stay in San Francisco with up to 10% off accommodations, late check-out, Muni Pass, and more.

Book Early & Save Up to 25% Off

Special Offers

Book in advance and receive up to 25% off on your next stay in San Francisco.

Suiten Your Stay Save Up To 25% Off Premium Rooms & Zetta Suite

Special Offers

Live the San Francisco suite life with up to 25% off premium rooms and the Zetta Suite, late check-out, and a welcome amenity.

San Francisco Road Trip Offer

Special Offers

Plan a road trip to San Francisco with valet parking, early check-in, waived guest amenities fee, access to the Autio App & more.

Bringing F.F.U.N Back - $100 Food & Beverage Credit

Special Offers

Book a stay at Hotel Zetta and receive a $100 food and beverage credit to indulge in San Francisco dining and nightlife.

Hotel Amenities & Services

Many of the unique amenities and services you’ve come to expect from Hotel Zetta are still available. Please contact the hotel for current status and more information.

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Viceroys Promise of Cleanliness

While our signature vibe hasn’t changed, you can expect some new procedures to keep you safe during your stay. We’ve implemented strict new cleaning standards in accordance with Viceroy’s Promise of Cleanliness program.

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Follow along for travel inspiration from San Francisco that reflects Viceroy’s quintessential sense of style.