Your Future Looks Bright

Oh, hello there. We’re glad your urban adventures brought you past Hotel Zetta. Now that you’ve got us on your mobile, let’s make a little magic together by exploring an immersive Zetta experience you can take with you everywhere. Start by opening our curated Spotify playlist to get into the vibe. Engage with virtual tours of the hotel, during which you’ll get up-close with our repurposed art collection. We’ll even show you some of our favorite outdoor destinations around the city. We enjoy being your guide, and we’d love to have you as a guest. Scroll down to check out our current hotel offers and experience Zetta first-hand. Also, be sure to check back here monthly for new tours, fresh topics, and other highlights.

The door is open to a creative hot spot and cultural launch pad, calling to those that want to be connected and make new discoveries. We’re here for the savvy travelers, culture seekers, colorful dreamers, and anyone seeking an inspiring retreat. 

You’ll feel the vibrancy and will appreciate the sense of play, which shines through in our collection of repurposed artwork and the giant P’linko game in the lobby. Join us and stand out in the cutting-edge neighborhood of SoMa.

Sounds of Hotel Zetta Spotify Playlist

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Take a 360 Tour


Hotel Zetta's art installations range from vibrant graffiti murals to recycled and reused fixtures, all of which can be seen below your feet, above your head, and out your window. When you're here, take a moment and look around - San Francisco art surrounds you.

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Things to Do

The Bay Area has it all: the inspiring hustle of one of the most dynamic cities in the world, and some of the most beautiful natural scenery on the planet. Take advantage of the miles of trails surrounding you and explore San Francisco like a local with one of these epic hiking excursions. We promise you won’t be disappointed as you rack up the likes on your photos.

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Offers & Deals

Mobile-Only Union Square Hotel Deal

Special Offers

Book your next San Francisco stay through a mobile device and receive up to 15% off our Best Available Rate at Hotel Zetta.

Upgrade your Stay, Elevate Your Experience

Special Offers

Receive up to 20% off our upgraded rooms and suites, waived guest amenities fee, and welcome gift.

San Francisco Road Trip Offer

Special Offers

From urban hikes to scenic views, discover the city's natural side with rates up to 25% off, access to the HearHere App & more.

Bringing F.F.U.N Back - $100 Food & Beverage Credit

Special Offers

Book a stay at Hotel Zetta and receive a $100 food and beverage credit to indulge in San Francisco dining and nightlife.

Book Early and Save Up to 20% Off

Special Offers

Book in advance and save up to 20% off your next stay in San Francisco.

Linger Longer in San Francisco - Up to 15% Off & More

Special Offers

We're giving you more reason to linger longer in San Francisco with up to 15% off accommodations and waived guest amenities fee.

Hotel Amenities & Services

Many of the unique amenities and services you’ve come to expect from Hotel Zetta are still available. Please contact the hotel for current status and more information.

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Viceroys Promise of Cleanliness

While our signature vibe hasn’t changed, you can expect some new procedures to keep you safe during your stay. We’ve implemented strict new cleaning standards in accordance with Viceroy’s Promise of Cleanliness program.

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Follow along for travel inspiration from San Francisco that reflects Viceroy’s quintessential sense of style.