Pulse of the City
562 Sutter Street, San Francisco, California 94102 USA
Telephone: +1 415 433 4434
Reservations: +1 800 433 4434
Booking Details
1 Room
1 Adult
0 Children
Children’s Age:
Promo Code Type

Hotel Emblem San Francisco

Get ready, rebels. This is where every good story begins.

Check in and leave the status quo behind. Hotel Emblem in downtown San Francisco, where Nob Hill meets Union Square and the Theater District, is a haven for those that think as boldly as they live.

Every corner is designed to spark creativity, from bottled cocktails delivered to your door, to the book-filled Writer’s Alcove in the lobby, to the eclectic guestrooms, where patterns play and an expressive vibe thrives.

This hotel is a muse – and you will be, too. Ask our Underground Concierge for customized recommendations on under-the-radar local sights that will ignite your curiosity. Or simply sit back and tap out a few thoughts on the lobby typewriter. It will all leave you with a dynamic new outlook.

Contribution Without Compromise

Give Back to Our Local Healthcare Community

For every room booked directly on our website, we’ll automatically unlock a room at 50% off to a local healthcare professional who works at a designated local hospital. Easy as that.

Book Now

Emblem Room

Emblem Deluxe Room

Emblem Premier Room


A place to rest – and awaken your creative soul. In a hotel inspired by some of the world’s greatest writers, artists, poets and rebel-rousers, your guestroom is where all bold thinking begins.

Learn More

Top 5 Hotels in San Francisco TripAdvisor

Dining & Nightlife

Obscenity Bar

Obscenity Bar & Lounge celebrates the First Amendment and sparks conversation over hand-crafted cocktails.

Learn More

Bluestone Lane Coffee Shop

Bluestone Lane Coffee offers the highest quality artisan coffee with progressive café fare.

Learn More

Offers & Deals

Drive to Discover - Up to 30% Off & More

Special Offers

Your new story is waiting and Hotel Emblem San Francisco is ready when you are with up to 30% off and more.

Work from Hotel

Special Offers

Change up your work from home routine to work from hotel in our Writers Den and enjoy peace, solitude, and ample space.

Stay for a Bite

Special Offers

Book a stay and receive carryout entrees and drinks for two from Tacorea.

Viceroy DISCOVERY Loyalty Members - Exclusive 15% Off

Special Offers

Viceroy DISCOVERY Loyalty members get up to 15% off our standard rates.

Mobile-Only Union Square Hotel Deal

Special Offers

Get ready, rebels. Use your mobile phone to reserve your stay at Hotel Emblem San Francisco and save up to 25% off.

“Hotel Emblem does it right. A welcoming staff, cool vibe and comfortable room. Lots of great bits adorn the hotel like a wall of books, and creative amenities like typewriters are available - perfect for a celebratory beat SF visit.” SabrinaK / TripAdvisor

Things to Do

Hotel Emblem is just steps away from everyone’s favorite things to do in San Francisco. From art galleries to boutiques, there’s always something to explore and discover in Downtown San Francisco.

Learn More

Meetings & Events

Let Hotel Emblem's venues write the next chapter to your upcoming San Francisco event or gathering. From corporate meetings to intimate literary readings, each unique space is designed to inspire participants to think and act boldly.

Learn More



Follow along for travel inspiration from San Francisco that reflects Viceroy’s quintessential sense of style.