A Living Room Filled With Lots Of Furniture
562 Sutter Street, San Francisco, California 94102 USA
Telephone: +1 415 433 4434
Reservations: +1 800 433 4434
Booking Details
1 Room
1 Adult
0 Children
Children’s Age:
Promo Code Type

Hotel Emblem San Francisco

Get ready, rebels. This is where every good story begins.

Check in and leave the status quo behind. Hotel Emblem, an Urban Retreat By Viceroy in downtown San Francisco, where Nob Hill meets Union Square and the Theater District, is a haven for those that think as boldly as they live.

Every corner is designed to spark creativity, from bottled cocktails delivered to your door, to the book-filled Writer’s Alcove in the lobby, to the eclectic guestrooms, where patterns play and an expressive vibe thrives.

This hotel is a muse – and you will be, too. Ask our Underground Concierge for customized recommendations on under-the-radar local sights that will ignite your curiosity. Or simply sit back and tap out a few thoughts on the lobby typewriter. It will all leave you with a dynamic new outlook.

Emblem Room

Emblem Deluxe Room

Emblem Premier Room


A place to rest – and awaken your creative soul. In a hotel inspired by some of the world’s greatest writers, artists, poets and rebel-rousers, your guestroom is where all bold thinking begins.

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Best Hotels in San Francisco, CA - 2023 U.S. News & World Report Best Hotels Rankings

Top 5 Hotels in San Francisco - TripAdvisor

Dining & Nightlife

Obscenity Bar

Obscenity Bar & Lounge celebrates the First Amendment and sparks conversation over hand-crafted cocktails.

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Bluestone Lane Coffee Shop

Bluestone Lane Coffee offers the highest quality artisan coffee with progressive café fare.

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Offers & Deals

City Lights, Fall Nights Package

Special Offers

Embrace fall in San Francisco with up to 20% off, waived Urban Amenity Fee and a delicious Welcome Amenity.

Stay, Sip & Skate

Special Offers

Skate into the holidays with a cozy room, hot cocoa courtesy of TCHO Chocolate and two tickets to the Union Square Ice Rink.

Extend Your Stay & Save

Special Offers

Extend your stay and receive up to 25% off, complimentary welcome drinks, 50% off Urban Amenity Fee and more.

Advance Purchase - Up to 20% Off

Special Offers

Save up to 20% when you book and pre-pay your stay in advance at Hotel Emblem in Downtown San Francisco.

I Do & Anniversary for Two

Special Offers

Your intimate wedding will be unforgettable with extra amenities and perks, including a complimentary two-night stay on your anniversary.

Viceroy DISCOVERY Loyalty Members - Exclusive 15% Off

Special Offers

Viceroy DISCOVERY Loyalty members get up to 15% off our standard rates.

“Hotel Emblem does it right. A welcoming staff, cool vibe and comfortable room. Lots of great bits adorn the hotel like a wall of books, and creative amenities like typewriters are available - perfect for a celebratory beat SF visit.” SabrinaK / TripAdvisor

Things to Do

Hotel Emblem is just steps away from everyone’s favorite things to do in San Francisco. From art galleries to boutiques, there’s always something to explore and discover in Downtown San Francisco.

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Meetings & Events

Let Hotel Emblem's venues write the next chapter to your upcoming San Francisco event or gathering. From corporate meetings to intimate literary readings, each unique space is designed to inspire participants to think and act boldly.

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Your ever-after doesn’t have to look like everyone else’s. Our intimate, moody and entirely evocative restaurant and bar spaces are perfect for small gatherings, where vows are made and rules are broken.

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Follow along for travel inspiration from San Francisco that reflects Viceroy’s quintessential sense of style.