Privacy & Security

Last Updated: January 12, 2023

Please click here for a printable PDF version of this Privacy Policy.

Viceroy Hotel Management, LLC, its subsidiaries, and its affiliates (referred to herein as “Viceroy Hotel Group”, “we”, “our”, or “us”) recognize the importance of protecting the personal information we may collect from guests, visitors and any other individual or entity (“Users”, “you”, or “your”). This Privacy Policy applies to data collection and privacy practices of Viceroy Hotel Group and when we collect personal information through your use of the website, including www.viceroyhotelsandresorts.com, and other Viceroy Hotel Group-related sites, software and applications accessible on or by any top-level Viceroy Hotel Group domain owned by us that contain a link to this Privacy Policy (each, a “Site” and collectively the “Sites”), through our social media pages that we control, through email messages that we may send to you, and when you visit or stay as a guest at one of our properties or purchase related services (collectively, the “Services”). Please note that this Privacy Policy excludes services that state that they are offered under a different privacy policy.

Specifically, our Privacy Policy covers the following topics:

1. Site Terms of Use
2. Information We Collect
3. Cookies and Similar Technologies
4. How We Use Information We Collect
5. Our Legal Basis for Collecting Personal Information
6. When You Choose Not to Provide Personal Information
7. Our Retention of Your Personal Information
8. Sharing Personal Information
9. International Transfer
10. DISCOVERY Loyalty Program
11. Privacy Rights
    • Jurisdiction-Specific Notices
      • EEA, UK, and Switzerland Residents
      • Colorado Residents
      • Connecticut Residents
      • Virginia Resident
12. Your Marketing Choices
13. Links to Other Websites
14. How We Protect Personal Information
15. Children’s Privacy
16. Privacy Policy Modifications
17. How to Contact Us

Please familiarize yourself with our privacy practices. As one of our guests or as a visitor using the Sites or Services, you understand and agree that we collect, use and disclose your Personal Information (as defined below) in accordance with this Privacy Policy.

If you have any questions or comments about this Privacy Policy, please submit a request to [email protected].

Residents in the European Economic Area ("EEA"), United Kingdom ("UK"), Switzerland, Colorado, Connecticut, and Virginia should refer to the body of this Privacy Policy as well as the "Jurisdiction-Specific Notices " section below for additional information that may be applicable to them. Residents of California should refer to the body of this Privacy Policy as well as the Privacy Notice for Californians.