Things to Do in Downtown San Francisco

Exploring San Francisco is easy from our central location in the SoMa district. Stay where the rush of the crowd is, or go to the fringe for unexpected experiences that play to your individualistic side.

Local Attractions

SoMa District

SoMa, short for “South of Market,” is a fairly large district, reaching from Embarcadero to 11th, between Market and Townsend. This eclectic neighborhood hosts a variety of restaurants, swanky night spots, art spaces, loft apartments, furniture showrooms and tech companies.

Union Square

Union Square has one of the largest collections of retail stores, department stores, boutiques and art galleries in the western United States, making it one of the world’s premier shopping districts. It’s a hub of activity nearly all day, every day.


San Francisco offers some of the best shopping in the world. Union Square, Hayes Valley, Haight-Ashbury, Fillmore, Mission, Sacramento Street, Chinatown and downtown’s Westfield San Francisco offer unique shopping experiences for every budget and mood.

Like a Local

Experience the city like one of its own. Whether you’re a hipster, fashionista or techie, we’ll show you all the best hotspots to mix and mingle with the eclectic crowd that calls this city home. Ask our Front Desk for local tips and inspiration on where to go and what to see while you’re in town. 

Explore Downtown San Francisco


Holiday Ice Rink in Union Square

November 19, 2019 - January 20, 2020

A San Francisco holiday tradition in the heart of Union Square.

Illuminate SF Festival of Light

November 28, 2019 - January 1, 2020

From Thanksgiving through New Year’s Day, art lovers are invited to tour San Francisco’s many art installations.

Casino Royale New Years Eve Bash at Dirty Habit

December 31, 2019

Dirty Habit invites you to its Casino Royale New Year’s Eve bash with live music, casino games, lavish prizes, indulgent dinner & more.