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San Francisco Boutique Hotels

Viceroy presents four distinct contemporary San Francisco hotels as part of the Viceroy Urban Retreats Collection. Hotel Zeppelin is a boutique hotel with a rebellious twist, walking distance from Union Square and theater district, great restaurants, and retail shops. Hotel Zetta, situated in the heart of SoMa, offers a unique enclave for savvy travelers and local creatives. Hotel Zelos, also located in the heart of SoMa features a local hot spot, Dirty Habit Restaurant. Hotel Emblem is a contemporary hotel with a bold artistic statement. The cutting-edge boutique hotel is adjacent to the Westfield Shopping Centre and just steps from the Moscone Center.

Each hotel offers ultra-modern accommodations and dynamic gathering spaces while offering a unique personality all their own. Select one that fits your vibe.

Hotel Emblem San Francisco

Leave the status quo behind at our San Francisco boutique hotel in the heart of bustling Union Square. Our 96-room hotel, located where the Shopping District meets Nob Hill, offers eclectic guest rooms, a cocktail-centric restaurant and bar, coffee shop, event venues, and more. Immerse yourself.

562 Sutter Street
San Francisco, CA

+1 415 433 4434
  • 96 Rooms
  • 2 Bars & Restaurants
  • 2,000 Total Sq Ft of Venue Space

Hotel Zetta San Francisco

Creativity thrives at this free-spirited hotspot located in the heart of SoMa. Its sustainable design and high-tech conveniences make it the perfect escape for innovators and style seekers.

55 Fifth Street
San Francisco, CA

+1 415 543 8555

  • 116 Rooms & Suites
  • 2 Bars & Restaurants
  • 3,010 Total Sq Ft of Venue Space


An artistic retreat housed in the historic Pacific Building, where great shops, restaurants and nightlife are just steps away.  Within the hotel: the buzzed-about Dirty Habit restaurant, known for craft cocktails; and an outdoor patio bar where you can sense the city pulse.

12 Fourth Street
San Francisco, CA

+1 415 348 1111

  • 202 Rooms & Suites
  • 1 Bar & Restaurant
  • 5,000 Total Sq Ft of Venue Space


Located moments from renowned Union Square, Zeppelin celebrates the city’s progressive mindset and transforms it into a collaborative venue with the attitude of an era. Hotel Zeppelin is a bold destination that tests perceptions and inspires guests’ subversive spirit through a non-conformist experience.

545 Post Street
San Francisco, CA

+1 415 563 0303

  • 196 Rooms & Suites
  • 3 Bars & Restaurants
  • 4,000 Total Sq Ft of Venue Space

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