Viceroy Joins GHA

3/19/2015
Snowmass

Viceroy Hotel Group announced today that starting in early April 2015, Viceroy hotels will be part of the Global Hotel Alliance (GHA), a collection of hotels incorporating a range of small-medium sized luxury hotel groups around the world.

CEO Bill Walshe added: “GHA is a unique proposition, co-created with real travellers seeking timely and authentic recognition. We are proud to join such an extraordinary collection of hotel brands, and we look forward to collaborating with them to deliver amazing experiences to guests from across the globe.”

GHA’s Discovery loyalty programme has 5.4 million members and the addition of Viceroy Hotels & Resorts will mean its network now covers 550 hotels and 31 independent brands across 76 different countries. Founded in 2004, it is the world’s largest alliance of independent hotel brands.

GHA’s chief executive Chris Hartley said: “Viceroy Hotel Group joins us at an exciting time, not only as we continue to strengthen our presence in some of the world’s most sought-after destinations, but also just as we re-launch our Discovery loyalty programme, with a stronger emphasis on the individuality of our member brands.”

GHA’s member brands are Alila, Anantara, Art Series, Atura, Avani, Corinthia, Doyle Collection, First, Glo, Individual Collection, Kempinski, Leela, Lungarno Collection, Marco Polo, Meritage Collection, Meydan, Mokara, Omni, Pan Pacific, ParkRoyal, Per Aquum, QT, Rydges, Rixos, Shaza, Tangram, Thon and Tivoli.

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