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Capping the top of Viceroy New York, Gerber Group’s The Roof is an alluring lounge and outdoor terrace that offers guests a perch to take in the city’s energy and soaring views of Central Park. Fashioned by renowned design firm Roman and Williams, the space evokes the aesthetic of a luxury airliner complete with ipe floors, brass details, custom walnut-and-leather sofas and thoughtfully curated images of sky, sea and clouds by famed photographer Dalton Portella. The menu features an expansive collection of small-batch spirits, regionally brewed craft beers, global wine offerings and a rotating selection of Gerber Group’s classic and modern cocktails that highlight market fresh ingredients, complemented by small plates and a signature burger.
Now Open, Daily 4:00 PM - 4:00 AM
124 W 57th Street / New York, NY 10019 / (212) 707-8008
Events Contact: Events@theroofny.com
Scott Gerber is the Principal and Chief Executive Officer of the leading hospitality and nightlife company Gerber Group. Setting out to provide an innovative nightlife experience, Gerber Group opened their first property, The Whiskey at the Paramount Hotel, in 1991. Soon after, Scott took the lead in forging a partnership with Starwood Hotels & Resorts to develop the W Hotel brand, which now features Gerber Group venues throughout the U.S. and in select properties internationally. The partnership is widely credited for changing the landscape of the nightlife industry by creating unique, innovative venues that have re-defined “hotel bar.” Today, Scott manages the company and its full portfolio of properties.
About Gerber Group
Hospitality and nightlife leader, Gerber Group, encompasses 20 iconic venues under such brands as Whiskey Blue, Living Room, Stone Rose Lounge, THE LCL: Bar & Kitchen, Kingside and The Roof. Setting out to provide an innovative nightlife experience, Gerber Group opened their first property, The Whiskey at the Paramount Hotel, in 1991. Today, Scott Gerber manages the company and its full portfolio of nightlife and restaurant properties and continues to revolutionize the industry, working to re-define the ‘hotel bar’ and consistently innovating dining concepts and nightlife venues. The extraordinary success of Gerber Group’s brands has established the company as a pre-eminent tastemaker, with a unique ability to create classically timeless bars with a sophisticated allure, as well as destination-worthy restaurants. Gerber Group’s vision continues to expand with bars, lounges and restaurants around the world as a preferred partner to Starwood Hotels & Resorts, Host Hotels & Resorts, W Hotels Worldwide, Westin Hotels & Resorts, Related Companies, Noble Investment Group, Viceroy Hotels and Resorts and American Realty Capital. For additional information about Gerber Group and its complete portfolio of properties, please visit www.GerberBars.com.